Running a successful business involves more than manufacturing your products and getting them onto store shelves. It also demands that you earn customer loyalty and encourage repeat sales. There are many marketing techniques that can help you develop strong customer loyalty, from social media campaigns to email updates, but don’t forget about the marketing opportunities […]
The movement toward environmental consciousness in the packaging industry has been occurring for many years, and sustainability trends will continue to evolve through 2018. Consumers are drawn to products that can boast environmental consciousness, and many are even willing to pay more for brands that position themselves as leaders in the fight for sustainability. From […]
Designing and building packaging that is attractive, durable, and engaging, all while remaining affordable and realistic, is a tall order. It is no secret that a brand’s packaging has the power to make or break its profits, which is why so much time, energy, and research is poured into the packaging development process. If your […]
Robots have long been the fixation of science fiction writers and dreamers of the future, but today robotics has become an integral part of the American economy, especially in warehouses. A recent market research report published by MarketsandMarkets revealed that between 2017 and 2022, the warehouse robotics market is expected to grow 11.8 percent to […]
Product packaging has become an unavoidable requirement in our grab-and-go, big box store society. Take a second to consider the unfathomable quantity of straws and coffee cups sitting in landfills right now, just from Starbucks and Wawa alone. Now, expand that to include every other piece of trash generated from the packaging industry as a […]
When it comes to designing packaging for food items and beverages, keeping pace with consumer behavior is key. If your company seeks to design packaging that reflects your consumers and their culture, then you are bound to find success. Short and Sweet In today’s world, life is busy and consumers are always on the move. […]